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Storms Roadshows was engaged by Hotwire to develop a roadshow for BTCL IPO. The objective of the show was to teach Batswana what an IPO is, process of acquiring BTCL shares and places to apply. Storms developed drama, theme songs, hired venues and embarked on a country tour reaching almost all corners of Botswana and more than 60 000 people.

Client:

BTCL IPO

Date:

May 13, 2014

Website:

View website

Task:

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